Feed Fresh Smarter

Prep fresh dog food, balanced without the guesswork.

The intelligent nutrition system for dogs.

Featuring Paw Prep Body Scan™

Smart adaptive nutrition for fresh-fed dogs—personalized calorie targets, weekly meal plans, and Body Scan™ check-ins so you can feed confidently and course-correct if needed.

Paw Prep Body Scan™ + Nutrition Plan

Luke's Plan

6 months · 38 lbsBorder Collie Beagle Mix

From profile

~1,100 kcal/day

After Body Scan

~1,155 kcal/day

Suggested +5%

SideTop

BCS 4/9High confidenceSlightly below ideal

This week · AM / PMTurkey, rice, carrots, spinach

Shopping List Ready

Grocery quantities organized for weekly prep.

Fresh dog food
should not be this hard.

We believe dogs deserve fresher, less processed nutrition — but creating balanced homemade meals takes time, math, and confidence.

Subscriptions get expensive

Fresh-food subscriptions can cost hundreds per month — especially for multi-dog households.

DIY takes too much math

Portion calculations, recipe scaling, and weekly batch planning get complicated fast.

Nutrition feels confusing

Most online recipes don’t explain nutrient balance, supplementation, or long-term feeding needs.

We believe fresh feeding should be accessible.

Fresh, less processed nutrition shouldn't require expensive subscriptions, spreadsheets, or guesswork.

Affordable by design

Fresh feeding guidance built to be accessible — not priced like luxury dog food delivery.

Personalized weekly plans

Plans built around each dog's profile, goals, and preferences — not generic templates.

Portions & batch prep

Daily feeding targets plus weekly ingredient quantities so prep and shopping stay grounded in real numbers.

Multi-dog households

Keep more than one dog organized without spreadsheets, guesswork, or juggling separate calculators.

Adaptive nutrition

Nutrition that evolves with your dog.

Body Scan helps keep your fresh-feeding plan aligned as your dog's body changes.

Most tools stop at recipes. Body Scan adds monthly photo check-ins, body condition trends, and gentle calorie guidance — so your plan stays aligned with real life.

Fresh feeding shouldn't cost another rent payment.

For our own 3-dog household, premium fresh-food delivery was quoted using lower per-day pricing, but with recurring weekly shipments, we had to budget for about $880 per month. Cooking at home with our own groceries costs us about $350 per month.

Premium fresh-food delivery

Based on our quote of $204.19 per recurring weekly shipment.

~$880/mo

DIY fresh feeding at home

Buying our own groceries and batch-prepping meals ourselves.

~$350/mo

Based on our actual 3-dog household experience. Fresh-food delivery pricing and grocery costs will vary based on dog size, ingredients, location, feeding plan, and provider.

Lexie, a small tan Chihuahua mix lying down

We built the tool we needed ourselves.

Like many pet parents, we wanted to feed our dogs fresher, healthier meals instead of relying only on traditional kibble.

But feeding three dogs with premium fresh-food subscriptions quickly became incredibly expensive.

So we started cooking at home ourselves.

That solved one problem—but introduced another.

Portion sizing, nutrient balance, supplementation, batch prep, and ingredient planning suddenly made fresh feeding feel like a second job.

And even after going DIY, we still found ourselves paying for recipe plans and nutrition guidance just to feel confident we were doing it right.

We realized there had to be a better way.

So we built Paw Prep: a smarter, more affordable system for dog parents who want to feed fresh without the guesswork, spreadsheets, or premium subscription price tag.

Built with balanced nutrition in mind.

We use established canine nutrition guidelines, including AAFCO-informed standards, to help shape balanced homemade meal planning. Because every dog is different, we still encourage reviewing your plan with your veterinarian—especially for dogs with medical conditions or specialized needs.

You love your dogs.
We make fresh feeding easier.

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